The director spoke about trends in event design for next year.
Director Yakovlevsky: robots will be in trend in event design in 2026
In 2026, the world of event solutions is rapidly transforming, with high technology, the individualization of experiences, and a radical rethinking of the role of the participant becoming key landmarks. Dmitry Yakovlevsky, founder of the Twenty Five international design laboratory, director and expert in the field of multimedia solutions for the event industry, told Izvestia about this on August 14.
According to the expert, the first and perhaps the most noticeable trend will be humanoid robots. Human-size machines will increasingly appear at events, performing not only entertainment or service functions, but also setting the general level of technological ambition.
"It is important not just to bring the robot to the site, but to integrate it competently and interestingly into the script. This will reflect the strength and level of creatives," Yakovlevsky emphasizes.
An equally significant area will be the widespread introduction of artificial intelligence (AI). The neural network will be more active in accompanying guests at every stage — from arriving at the venue to leaving the event. She will start serving as a personal assistant responsible for logistics, navigation, route selection and timing, as well as generating content ranging from lighting and sound solutions to visual and real-time animation.
"AI will participate in all processes from A to Z — generate graphics, adjust light and music to the mood of the guest, create interactive and immersive zones, even write scripts," explains the expert.
Major changes will occur in the field of decoration. Inflatable structures will get a second life, but in the form of detailed, robotic and mobile objects. Thanks to the introduction of controlled lighting, special effects and mechanics, such elements will turn into realistic moving forms that interact with space and the public.
Balloons and customized airships filled with helium and air, capable of flying and complementing the festive atmosphere in the sky above the venue, will become especially relevant, the director said.
"We are witnessing a renaissance of inflatable decor, only now with intelligence and movement. This is a completely new visual language that can compete with the usual static installations," Yakovlevsky said.
Visual solutions in general will become more meaningful and technological, he added. Media installations with a well-thought-out concept, deep meaning and a performative part will replace surface expositions. In an environment where it is difficult to surprise the public with a form, the main focus will be on the quality of the content and the originality of the presentation.
With the increasing capabilities of diode screens and media facades, the demand for exclusive video content created with the event philosophy in mind will increase dramatically. The aesthetics of the "blunder" are disappearing, the specialist noted. People want to see and feel the depth. Today, the screen is not just a medium, but an independent artistic tool.
Yakovlevsky also highlighted holograms. He explained that new developments make them more realistic and multifunctional. In the near future, teleconferences with holographic avatars are expected, as well as tactile technologies that will allow not only to see, but also to physically "feel" the hologram.
"We are approaching the moment when holograms will become not only a spectacle, but also a channel of personal, almost physical communication," says the expert.
Considerable attention is also paid to the tactile component. Through the use of multi-touch panels and sensors, the organizers strive to enhance bodily perception: temperature changes, aromas, textures, and tactile response allow for a more memorable and lively experience. This expands the range of impressions and helps the guest to immerse themselves in the atmosphere.
An interesting contrast to technological saturation is the trend towards digital silence. Immersive events of the new generation involve temporary disconnection from the Internet, social networks and communications due to signal blockers and a ban on recording. This allows participants to focus on what is happening as much as possible, to experience the effect of "here and now" without being distracted by a smartphone.
"Events without a digital footprint are a response to the fatigue of endless and overloaded content. We begin to appreciate the moments that remain only in memory," Yakovlevsky sums up.
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