Dmitry Yakovlevsky, creative producer of events for global fashion brands, supports this view: "To create long-term value, brands must not only follow trends, but also preserve their unique DNA by combining innovation and stability. For example, many luxury brands are not in a hurry to break conventional stereotypes, maintaining their classic style, while also keeping up with trends and adapting their events accordingly."

To read the full article, click on the link: https://www.forbes.ru/society/533119-kak-ustalost-ot-trendov-stala-novym-trendom-i-kto-zarabatyvaet-na-industrii-hajpa